Retargeting: Sticking With What You Know


Not using retargeting? You could be wasting precious ad spend. Retargeting is an ingenious process that allows advertisers to create a more persistently memorable and powerfully effectual...

Consumers Vs. Algorithms


When Google released Panda in 2011, it started a new era in the direction Google was heading towards. About a year later Google released it second major update after Panda, which would later...

What Does Panda Have to Do With It?


In 2011, Google released an algorithm update that launched a new era of website development and dramatically transformed the website ranking system. This released was called "Panda”. Panda...

Can You Solve The SEO Equation?


For those who do not know, SEO stands for "search engine optimization" and is a major component in website development. If you own a business, chances are that you have some sort of website...

6 Keys to a Successful Ad Campaign


It seems like every year we get busier and busier, as we meet personal milestones in life like getting married, having kids, or getting more responsibilities at work. At the same time, it feels...

Using Digital Marketing To Reach Your Target Audience


As society constantly evolves, so does marketing and how companies view marketing. Over the past 15 years, standard marketing platforms, such as, television, radio, and newspaper ruled how...

Google Adwords


Is Google AdWords Friend Or Foe?   While many people probably think the benefits of AdWords don’t outweigh the cost. I’m here to tell you AdWords is by far, a friend. This type...

20 Ways to Get More Facebook Fan Page Likes


Every now and then you'll hear of reports that Facebook is going the way of MySpace and the 8-track cassette player. Yet, the statistics paint a very different picture. At the time of this...

The Importance Of Web Design


  How often do you really need a new website?   When dealing with the ever-changing world of technology, staying current is good. So, the quick answer is yes, or no… wait, what...

Four Mistakes that will Sink Your SEO


Search engine optimization, or SEO, is just what it sounds like — a method of optimizing your website's content and structure to help boost its search engine result rankings. It's equal parts...

 

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