While some decried the advent of social media as the "death of email", quite the opposite has proved true. Email remains a major mode of communication in America and for businesses, a top source of potential sales. Now, with the inclusion of video, email marketing is rising to a whole new level. In fact, top marketers consistently rank email as the single most effective tactic for building brand awareness, landing sales conversions and boosting customer and client retention.
Research shows that email marketing yields an average 4,300 percent return on investment for US businesses. A well-developed email marketing strategy on average generates 50 percent more sales-ready leads. Now - imagine your best email marketing campaign bolstered by the inclusion of expertly produced promotional or informational video. After all, research shows that when marketers include video an in email, the click-through rate increases 200 percent to 300 percent and 70 percent of marketing professionals report that video converts better than any other medium.
The fact is, nothing captures peoples' attention or helps them connect with content's purpose as quickly or effectively as video. It evokes an emotional response and fosters engagement at a far higher rate than text or static images. High quality, optimized video email marketing messages can include:
Ready to amp up your sales potential? AppSoft Development can help you produce top-quality promotional, informational and sales videos designed to land targeted conversions, and build a solid video email marketing plan. Call 800-736-9112 to schedule a consultation.
Marketing studies show that email video marketing is a more effective and creative way to reach your target audience. If you're still relying on direct mail campaigns to motivate potential clients or customers to engage, you are likely wasting money with no reliable way to analyze your results. Short but entertaining videos let you deliver your message by capturing your audience's attention.
AppSoft provides complete solutions for email marketing strategies with accurate research, content development, powerful video design and extensive tracking tools. Video adds an engaging touch and allows you to quickly spread your message to prospects who have opted in. When you actively incorporate video via your email campaign, your audience will feel compelled to engage.
Video email marketing is a great fit with any internet strategy and will entice visitors to explore your website, submit forms, click to call, download your catalog or visit your online store. Plus, when you utilize videos in your blasts, you will have an accurate way to track results and modify landing pages for optimal efficiency. If you're looking for dramatic improvements, let us help with your next campaign..