Digital Video Marketing Jacksonville
Before you reach for your camcorder and take the DIY route, or shell out cash for to a traditional film and video production company, keep in mind that what works on television won't necessarily work online. Technical aspects of shooting and editing differ from conventional production. Plus, the unique function of a website video means a highly tailored approach to script writing, shooting, editing and making your web video searchable.
Let's face it - People love visuals. Whatever the message, they'd rather see and hear it than read it. That's why online video as a marketing tool is quickly gaining ground. Consider these statistics from top marketing research sources like Forrester, Forbes and MarketingProfs.com:
- 70 percent of marketing professionals report that video converts better than any other medium.
- When marketers included a video in an email, the click-through rate increased by 200 percent to 300 percent.
- The average internet user spends 88 percent more time on a website with video.
- 64 percent of consumers are more likely to buy a product after watching a video about it.
- 65 percent of executives have visited a vendor's site after watching a video and 39 percent picked up the phone to call vendors.
- Homepage videos are shown to increase conversion rates by 20 percent or more and video used on landing pages can boost conversion by 80 percent.
- 92 percent of mobile video viewers share videos with others.
Expertly produced web video can significantly increase the volume of traffic driven to your website for specific key words and key phrases, boost the number of impressions for particular search queries where video is considered relevant, and increase conversion rates. Thus, video will not only drive more people to your website, but also boost the likelihood that they'll click that "buy" button and purchase your product or service.
The web video production experts at AppSoft Development specialize in creating top-quality informational and promotional video designed to drive traffic and land sales for your business. We offer on-location video production as well as in-house production utilizing virtual sets created with the same chroma key technologies widely used in the entertainment and television news industries.
Despite the proven benefits, less than a quarter of America's brands are using online video to market to consumers. So why not place your business well ahead of the curve? Call AppSoft Development at 800-736-9112 to speak with one of our veteran video production professionals about your company's goals today.
motivating design
Video production is easy to come by. Just do a quick online local search or flip through your city's phonebook and you'll no doubt see dozens of video and film production companies and professionals readily available. But producing a video for television or DVD is a whole different animal from video production for the web. Technical aspects of shooting and editing differ from conventional production. Plus, the unique function of a website video means a highly tailored approach to script writing, shooting and editing, and making your web video searchable.
functional
When a search displays both video and non-video web pages, statistics show that a video result in position four or five more often than not gets a better click-through rate than a non video result in position two or three. People love visuals. It's that simple. They would rather see and hear it than read it. AppSoft offers on-location video production, or production utilizing virtual sets created with the same chroma key and green screen technologies widely used in the entertainment and television news industries.
results
Web video production can significantly increase the volume of traffic driven to your website for specific key words and key phrases, boost the number of impressions for particular search queries where video is considered relevant, and increase conversion rates. That means you not only get more potential customers to your website, but boost the likely hood they'll purchase your product or service while they're there. Call AppSoft Development at 1-800-736-9112 to speak with one of our veteran video production professionals about your web video today.
