Identity branding is a concept that many entrepreneurs take for granted. Yet, it can be one of your most valuable marketing elements. The American Marketing Association defines an identity brand as a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal aspect of an identity brand is the application of a trademark or service-mark, but most consumers know it to be your "logo".
A well-crafted logo or look is only as effective as it is immediately recognizable. Take, for example, the golden arches, the swish or the bitten apple. You don't even have to hear the names spoken or see them written to know exactly which companies are associated with these images. McDonalds, Nike and Apple, Inc. immediately come to mind, along with their signature products and services.
That's the key to effective identity branding - an element that entrepreneurs often take for granted, but one that can mean the difference between success and failure for your business. The American Marketing Association defines brand identity as a "name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers." Legal eagles call it a trademark or servicemark. We here at AppSoft Development call it the single most valuable tool in your marketing arsenal.
A strong brand identity goes far beyond a great looking logo and letterhead. To prove effective, your brand must meet these five primary criteria:
Is your brand helping or hindering when it comes to accomplishing your company's goals? To find out, call 800-736-9112 and schedule a consultation with AppSoft Development's identity branding experts. We'll help you create or revamp a brand that clearly conveys your message, builds recognition among your potential clients and customers and drives sales.
Our team of web and graphic designers has developed hundreds of logos and other branded material perfectly tailored to clients' targeted audiences and individual styles. Get started developing an identity branding plan that will set your products and services apart from the crowd of competitors with a call to AppSoft Development at 1-800-736-9112.
Think about it: When you hear the name "Coca-Cola" you immediately see those ribbon-like red letters. See the outline of a bitten apple and you automatically think "Macs, iPod and iPhones." The Nike swish, golden arches and mouse ears all are examples of unspoken, yet unmistakable messages.
What message does your company or organization's identity branding communicate? Anyone with a little artistic talent can come up with a cool looking design. But if your logo, colors, fonts and other identity branding elements fail to build recognition and relay your organization's most basic, primary message, it could cost you a huge opportunity and an awful lot of money.
the clear choice
AppSoft Development can help you create identity branding that clearly conveys your message and builds brand recognition among your potential clients and customers. Our team of web and graphic designers has developed hundreds of logos perfectly tailored to clients' targeted audiences and individual styles. Get started developing an identity branding plan that will set your products and services apart from the crowd of competitors. Call 1-800-736-9112 to schedule a consultation today.