mobile marketing jacksonville

A conventional desk-top website is no longer enough. To take advantage of the ever-growing smartphone shopper segment, it's critical that you have a fully functional mobile website as well, and that you deploy an expertly developed mobile marketing strategy designed to capture current and prospective customers where they are. This is a must whether you're a major retailer with multiple locations or a small corner cafe.

Few items are more ubiquitous in today's tech-savvy and uber-connected world than smartphones. And the smartest marketers are taking notice. As of 2014, 78 percent of America's retailers - upward of 220 million - invested in mobile marketing. In fact, mobile website design is the fastest growing segment of Internet marketing in today's marketplace, and with good reason.

Consider these statistics:

  • More than 90 percent of American adults keep their smartphones within reach at all times, even while they sleep.
  • Nine out of 10 mobile searches lead to action, 70 percent within one hour, and more than half lead to sales.
  • Twenty five percent of Americans, particularly Millennials,have ditched the desktop and use only mobile devices to access the Internet. In fact, at last count, there were five times as many cell phones as PCs in the world.
  • A Nielson study showed that mobile performs four to five times better than online ads for key metrics such as brand favorability, awareness and purchase intent.
  • Mobile coupons receive 10 times higher redemption rates than print coupons.

If you haven't already, it's time to go mobile with your marketing NOW. Call 800-736-9112 and let AppSoft Development build a customized mobile website and mobile marketing strategy for your business today.

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Millions of new smartphone and tablet users have created a growing need for companies to stay connected by utilizing the power of the Internet. Mobile marketing is the latest communication tool for you to stay engaged and promote your products and services while increasing your conversion rate. AppSoft makes it easy for you to appeal to a broader audience by utilizing the latest technologies to make your customer's online shopping experience more rewarding.

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The push for mobile-friendly website design has resulted in a huge explosion in mobile technology that far outpaces the growth and improvement of desktop or even laptop computing. In a study by financial giant Morgan Stanley, analysts concluded that the mobile development will be as big as desktop website development by end of the year. Based on the change and adoption rates already being seen, mobile marketing will very likely continue its rapid growth with the onset of more functional mobile devices and improved data coverage.


Mobile marketing isn't the next frontier of web marketing -- it is the "now" frontier. Do not let your business or organization get left behind by your competition. Serve your current clients and meet new prospective clients where they are at any given time of the day by optimizing your mobile web presence to include state-of-the-industry mobile website design. Click to Call and speak with a mobile marketing specialist today about your responsive design.

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