< our process >
A few years ago it was exciting just to have a website up and running. Nowadays, that's nowhere near enough to support your online marketing efforts. Today, you need a creative website design that is properly constructed to support search engine optimization as well as to attract potential customers. AppSoft solutions help users find your website and convince them to take some kind of action whether it is to visit other pages, submit a form, or hit a "Buy Button".
Applications development for your company's website is almost a given for online success. This can be an appealing store front, an engaging member portal or any creative concept that supports your online strategies. Plus, your site needs to be interactive with social media channels that support your identity branding. And desktop-only formats are no longer acceptable, as your online message must be deliverable on multiple mobile devices as well.
If your company isn't doing business online, you are missing out on the opportunity to engage with potential consumers. In fact, the possibilities are endless and only limited by your online presence. At AppSoft, our web-based applications have been developed for a diverse list of clients and industries from coast-to-coast and north-to-south. So, don't forget to check out the portfolio section of this website for internet marketing ideas.
Our experienced team of designers, developers, copywriters and SEO professionals specialize in helping businesses get noticed. With years of hands-on experience and a true passion for search marketing, we have launched hundreds of business websites and helped many others achieve their online marketing goals. No matter what your size, from a mom-and-pop to an enterprise-level application, we help companies grow their businesses by engaging their target audiences.
meet
When you look at our portfolio of online clients, the first thing you will notice is the diverse list of customers that AppSoft has helped to find solutions for their internet marketing campaigns. E-commerce store fronts, doctor's clinics, home builders, major manufacturers, enterprise level companies, corporate entities, insurance carriers, consumer services providers, law firms, automotive businesses, and more.
research
Online success often matches the accuracy of the research that goes into designing, building and maintaining your web presence. We understand that for you to achieve your marketing goals your website needs to be highly visible and very competitive in your industry. That's why our initial research is focused on your competitors. The same competitors who are already engaging with your potential customers.
design
From a simple blog-based website to the most intricate e-commerce business, AppSoft provides world class designs. With our flexible design process, we can create a new brand identity or take full advantage of the branding you've already done. What's hot on the web changes with the tide and our staff stays on top of what works.
present
Before our programmers, developers, copy writers and SEO engineers start work on the final product, we will present our concepts and designs for your suggestions and modifications. Since we collectively start with the basics and work from the bottom up, your website will be positioned to bring your company the most benefit from your internet campaigns.
revise
Based on your decisions, we will modify the designs for your new website to match your requirements. This collaborative effort is the heart and soul of the relationships we build with our clients. In fact, installing AppSoft's content management systems with the appropriate business modules can allow you and your staff to make future revisions in-house.
build
Our skilled team of developers and programmers will build your website in accordance with latest industry standards. During this phase, the designs you've selected will come to life as we install your marketing sliders, custom database applications, interactive website features, e-commerce store, video integration and responsive elements for viewing the site on mobile devices.
launch
As the "Go Live" date approaches, we'll make the final changes to your website and gather the last bits of important information to ensure your launch goes smoothly. During the next thirty day period, we will make corrections to your website at no additional charge. For our SEO or PPC clients, that's when the fun begins.
promote
Promoting your website involves managing all of the details that lead a web visitor directly to the task you want them to perform, such as purchasing a product through your online store or submitting a contact form. Our ongoing monthly services will ensure your website is always primed for success.