Can You Solve The SEO Equation?

April 18,2017

For those who do not know, SEO stands for "search engine optimization" and is a major component in website development. If you own a business, chances are that you have some sort of website through which you promote your products or services. For most companies, the major goal for marketing and advertising is how to get their website on the first page of search engines, more specifically, Google. This is due to the reason that the higher the website’s position on search engines, the more traffic your business will receive.
Since the most coveted search engine is Google, we will focus on solving the SEO equation for Google. Now, the billion dollar question is how do we solve this SEO equation to increase your website's position. Well to put it simply, there is no exact solution. Google uses an extremely complexed algorithm that is constantly growing and ever changing. In one day they can implement an update that could change how your website is ranked completely. 
SEO can be summarized as a constant battle, yet extremely beneficial if done correctly. Even though there is no exact solution to SEO, there are still things you can do to be ahead of the game. 
First, be constantly updated with any changes on the algorithm of Google. Being current on the algorithm can have major benefits. It will allow you to understand exactly what Google thinks is positive in your website and what they will penalize on your site. It will also allow you to notice trends that Google may be headed in. Staying educated on algorithm changes and/or possible changes can have a major impact on your website’s SEO.
The second point would be to experiment with Google. The key to this is to not be afraid of the past, and also to look to new ways for the future. With the release of the new updates, what Google may have penalized in the past could now benefit your website today, and the same is true for the opposing view. By experimenting with new ways of SEO, you will be able to see what is working and what may not be working.
The final point would be to provide more answers in your websites content. In most website’s content, it tells the consumer about the services or products that the company may have, but provides little answers to consumer’s questions. We are now seeing Google reward websites that provides this “answer-centered” content. The reason for this is that Google correlates that content with a better user experience, which is a major factor in Google’s algorithm.
SEO can be a very complexed process but one in which is necessary for companies to grow. Improving your SEO could be the major factor that completely changes your company. This is why dealing with a strong and professional SEO company is extremely important. Here at AppSoft we have an experienced SEO team that is dedicated to the growth of your website and your business. For more information give us a call at (904)-551-4700.

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