Usability and optimization of a website far too often take a back seat to a great looking home page and a site full of cool but ultimately useless bells and whistles. If you’re serious about your business or organization, you’ll be serious about your website’s ability to effectively reach your target audience and convert them to paying customers, club members, newsletter subscribers, etc.
The International Standards Organization (ISO) defines web site usability as the “effectiveness, efficiency and satisfaction with which a specified set of users can achieve a specified set of tasks in a particular environment.” You can bet that if your website visitors don’t find your website to be effective, efficient or satisfying they won’t be back and they’ll likely never purchase your products or services.
Optimization of your website includes all the details that lead a web visitor directly to the task you want them to perform: purchasing your product or service, filling out a form, signing up for a newsletter, etc. Multiple factors including creating visual elements that lead the eye from one area of your website to another, predicting and writing copy that answers a web visitor’s questions, and crafting a carefully worded CTA (calls to action) boost your website’s optimization.
Your website’s usability and optimization can make or break its success, and the results – positive or negative – could affect your company’s profitability. Make sure your website is primed for success. Contact AppSoft Development via our online email form or convenient Click to Call feature.