A social profiles design that complements the design of your primary website and other marketing collateral has gone from a novelty to a necessity. Once an online oddity relegated primarily to teenagers, social media has morphed into a marketing and public relations powerhouse. Those who use it most effectively will no doubt gain an edge on their competitors.
Effective use of social media involves much more than popping up a profile with a description and an occasional post about your next sale or newest product. For instance, Facebook allows for extensive customization of your business or organization social profile’s design, including its look, color scheme and tabbed pages. Gateway pages that require a Facebook visitor to “like” your page before accessing your wall, photos or other features helps build a large, targeted following. And special pages with videos, games and other promotional features can help make your Facebook page a regular stop for your current and potential customers. Your Twitter page also can be customized to match your organization’s branding.
Social media has become so pervasive a marketing, PR and communications tool that many companies employ full time social media managers. AppSoft Development can work with your communications teams to create fully customized social media profiles for your company and/or your specific products and services. Contact AppSoft via our online email form or call us at 800-736-9112.