iPhone and mobile sites are the fastest growing segment of web marketing and development today. Smartphones are saturating the market and if your company’s web presence isn’t optimized for mobile devices, you can bet you’re losing money.
In a study by finance giant Morgan Stanley, analysts concluded that the mobile web will be bigger than desktop Internet use by 2015 based on change and adoption rates experienced already. The constant focus on delivering better devices and improving data coverage has thus far resulted in huge explosion in mobile technology that far outpaces the growth and improvement of desktop or even laptop computing. According to analysts:
- Mobile e-commerce is gaining significant ground on online e-commerce, especially in categories like computers, consumer electronics, movie tickets, books, music and video games
- Social media has eclipsed email use and more and more users are accessing social media sites from their mobile devices
- In fact, as of 2011, the average iPhone user spends just 45% of his on-device time making voice calls. The rest is spent trolling the web
iPhone and mobile sites aren’t the next frontier of web marketing – they are the “now” frontier. Do not let your business or organization get left behind by your competition. Serve current clients and meet prospective clients where they are right now and at any given time of the day by optimizing your web presence to include iPhone and mobile sites. Click to call AppSoft Development and talk with a mobile web specialist today.
