No matter how good your products or services are, you won’t be successful in Internet marketing unless your website is found by your target audience. If your web developer did not understand how search engine optimization really works, a great looking website can waste away online. We are dedicated to delivering targeted results for successful branding, account building and e-commerce sales.
A great looking website may win you bragging rights, but it won't win you anything in the way of business success unless it's also attracting high volumes of targeted traffic and converting casual visitors into paying customers or clients. That's why you need a solid search engine optimization strategy.
Commonly referred to as SEO, search engine optimization is the process by which a website's visibility is boosted via organic efforts, meaning that websites and particular web pages appear high in the search engine ranking pages (SERPs) because of their keyword relevance rather than paid advertisement such as PPC campaigns. Effective SEO drives more traffic to your website, which means higher potential of online sales.
A comprehensive SEO strategy involves on-page, off-page and site-wide optimization. On-page optimization involves aligning content and metadata of your web pages with relevant, targeted keywords and keyword phrases. Off-page optimization is all about link connectivity involving both internal links via the website's navigational template and external links from other websites, blogs and social media posts pointing back to particular pages on your website. Site-wide optimization means addressing technical glitches that can interfere with the way search engines index and rank your website.
Your SEO strategy must also prove effective on mobile devices, as today's younger, tech-savvy consumers increasingly are opting for tablets and smartphones over desktop and laptop computers for perusing the web. Online relationships are becoming more important to SEO as well, making it critical that you build rapport with influencers such as highly followed bloggers who cover topics related to your products and services and that you actively engage in social media. Keep in mind that SEO is never a one-and-done deal. It's an ongoing effort that must be continually modified with changes in search algorithms, marketing trends and your company's own growth and transformation.
AppSoft Development's team of SEO experts can develop, implement and manage a customized search engine optimization strategy designed to maximize your website rankings, deliver targeted results and boost your profits. Call 800-736-9112 to schedule a free website and SEO analysis.
Like other marketing campaigns, your search marketing efforts should produce a solid return on your investment. We understand the need for attracting qualified users and motivating prospects to take the desired onsite actions. Once we have the right traffic reaching your website, our SEO engineers and search engine marketing professionals will work closely with you to manage your search engine optimization strategies.
If your website is not meeting your company’s Internet marketing goals, the problem will not fix itself. Any day your site just sits there doing nothing is another day of lost opportunities. There are dozens of techniques recommended by the major search engines like Google, Yahoo and Bing that we use to improve your online results, such as: validating and minimizing code, renaming pages, writing quality content, installing social media and finding relevant links to support your website.
Don’t waste time and money guessing at what needs to be done. Our search engine optimization strategies will maximize your rankings and produce the results your investment deserves. Call us today for a no-obligation consultation and take advantage of our FREE Website Analysis to put your website to work.