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Drive Sales with Search Engine Marketing Strategies

Looking for effective search engine marketing services? The slickest-looking website on the Internet won't do you or your business any good if it's not driving traffic, landing new customers and clients, or securing sales. That's why you need a solid search engine marketing strategy.

Welcome to AppSoft Development Inc. We are the premier website design, search engine optimization, social media marketing, and pay per click management company serving clients coast to coast. Whether you're looking to develop a new website or fix the problems with an existing site, our talented team of search engine marketing professionals can put your company on right track for success online.

Simply stated, search engine marketing (SEM) is an all-inclusive website promotion plan designed to increase the volume oftraffic to your site, boost ranking in search engine results pages, build brand awareness and achieve desired conversions via both organic efforts and paid advertisement. So critical is SEM to a company's online reputation and success that US businesses spend upward of $24.6 billion annually as of 2015 on SEM services.

A comprehensive SEM strategy will include a customized combination of these elements and options:

  • Keyword research and analysis
  • Search engine optimization (SEO)
  • Back end tools, including Web analytic tools and HTML validators
  • Blogging
  • Social media
  • Email marketing
  • Web video production and video email marketing
  • Smartphone and mobile marketing
  • Ecommerce development
  • Inbound link building

Effective SEM can be a complex undertaking and it's never a one-and-done deal. Rather, it's an ongoing effort governed by rules that constantly evolve with new search engine algorithms, market trends, changes in consumer demographics and your own business's growth. Stay consistently ahead of the curve with expert SEM services by AppSoft Development. Call 800-736-9112 to schedule a consultation today.

our specialty

Our specialty is A to Z website development with targeted goals aimed at delivering a positive return on investment through our leading-edge approach to search engine marketing for local, national and e-commerce. If you want a higher rank in the major search engines, like Google, Yahoo and Bing, it starts with our proven methods for identifying the key phrases to use when determining the theme for your web pages and ends with our stellar internet and social media marketing services.

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the strategy

It doesn't matter if your company's market is national or local, our unique approach to managing successful Internet marketing programs will produce the visibility your website needs to reach your target audience and guide your website's visitors to the category or landing pages that include your products and services. We don't believe that just optimizing a website is ever enough. To reach your search marketing goals, requires a thorough understanding of online media platforms that can maximize your opportunities and create the buzz needed for a viral response and convert clicks into orders.


If your website is an extension of your company's branding, we have the experience and expertise to increase your followers and convert website visitors into customers, clients or members. Let us serve all of your online needs for successful internet marketing. Use our website's Click to Call feature to speak directly with a SEM specialist about your goals.

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Want To Work With Us?

Contact us and get an accurate quote for your project. More than 700 completed projects in 10 years.