Identity branding is a concept that many entrepreneurs take for granted. Yet, it can be one of your most valuable marketing elements. The American Marketing Association defines an identity brand as a “name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” The legal term for an identity brand is trademark or servicemark.
Think about it: When you hear the name “Coca-Cola” you immediately see those ribbon-like red letters. See the outline of a bitten apple and you automatically think “Macs, iPod and iPhones.” The Nike swish, golden arches and mouse ears all are examples of unspoken, yet unmistakable messages.
What message does your company or organization’s identity branding communicate? Anyone with a little artistic talent can come up with a cool looking design. But if your logo, colors, fonts and other identity branding elements fail to build recognition and relay your organization’s most basic, primary message, it could cost you a huge opportunity and an awful lot of money.
AppSoft Development can help you create identity branding that clearly conveys your message and builds brand recognition among your potential clients and customers. Our team of web and graphic designers has developed hundreds of logos perfectly tailored to clients’ targeted audiences and individual styles. Get started developing an identity branding plan that will set your products and services apart from the crowd of competitors. Call 1-800-736-9112 to schedule a consultation today.
