Facebook increasingly is proving a bottom-line boon to companies that use it effectively. Consider the results experienced by several top companies after implementing the Facebook Like button on their websites. Referral traffic from Facebook increased 40 times over shortly after Levi’s added a Like button to its site in April 2010. Revenues doubled for Giantnerd.com, …
Considering boosting your website’s appeal with web video? The stats show it’s a great idea both for web marketing and for search engine optimization (SEO). A full 97% of Internet users in the United States use the internet to shop, according to NPD Group, a leading global provider of consumer and retail market research information. …
Once upon a time, search engine optimization (SEO) worked on a few proven techniques heavy on keyword placement and links. For the savvy web marketer, these few steps could place a website atop Google and other search engine rankings relatively easily, generating traffic and sales. No more. Today’s SEO is a much more complex animal …