If you want to rock your online sales numbers, consider producing and posting a high-quality web video. Why? Because statistics show that a web video featuring even the most casual product explanation can boost sales by an average 10 percent and decrease returns. But don’t take our word for it. Take a gander at the …
Facebook increasingly is proving a bottom-line boon to companies that use it effectively. Consider the results experienced by several top companies after implementing the Facebook Like button on their websites. Referral traffic from Facebook increased 40 times over shortly after Levi’s added a Like button to its site in April 2010. Revenues doubled for Giantnerd.com, …
Effective SEO (Search Engine Optimization) combines multiple efforts. Some are best left to the pros. Others you can do yourself. AppSoft Development offers five easy SEO boosting tips to help get your web address atop the search engine results and drive traffic to your website. Include original content and update it regularly. This applies to …
Not much gets the masses riled up like a message from Mark Zuckerberg that a Facebook feature will change. But once the uprising quells, many business owners will see that the recent changes could well benefit their companies’ bottom lines. AppSoft Development shares a few tips for taking advantage of the latest Facebook tweaks. Install …
Social media continues to saturate nearly every facet of our lives and businesses. The coming year promises a whole new flux of trends that, if understood and approached effectively, can help boost your business. AppSoft Development shares a few of the top social media trends for businesses in 2012: Search Engine Shifts: Going forward, Google …
Websites are much more than pretty packaging. An effective website will drive buyers to your business or advocates to your cause. But many website designs fail because of a few simple to fix but all too common mistakes. AppSoft Development has redesigned or rewritten dozens of websites that had previously failed, transforming them from duds …
Millions of American moviegoers clicked the proverbial “LIKE” button with ticket purchases that placed the new movie “The Social Network” squarely atop the Box Office returns for its opening weekend. Chronicling the controversial beginnings and meteoric, culture-changing rise of Facebook, “The Social Network” raked in $23 million from 2,771 locations this weekend and is expected …
Since company officials announced Google Instant earlier this month, SEO pros have been all abuzz about how much, if at all, it will affect search engine optimization. However, it’s interesting to note that the idea isn’t new. In fact, many say it’s simply a superior version of Yahoo LiveSearch, which launched in 2005, but only …
Wondering if mobile web marketing is a good idea for your company? Consider a recent comScore survey of smartphone owners that places smartphone penetration in the U.S. somewhere between 12 percent and 15 percent and shows that smartphone owners are three times as likely as non-smartphone owners to browse the mobile Web or to use …