Facebook increasingly is proving a bottom-line boon to companies that use it effectively. Consider the results experienced by several top companies after implementing the Facebook Like button on their websites. Referral traffic from Facebook increased 40 times over shortly after Levi’s added a Like button to its site in April 2010. Revenues doubled for Giantnerd.com, …
It’s been a long time coming – the launch of Google Plus pages for brands, businesses and organizations. And while they look a lot like Facebook pages at first glance, Google + pages have a few added features that just may drive closer connections between page owners and their customers and supporters. Says Business2Community, “Facebook …
Google’s freshness update is creating serious buzz among SEO pros. And it can create some serious SEO traffic to your website, too. Designed to help searchers find the freshest material on the web, the new algorithms can help put even smallest of businesses on par with the big boys when it comes to search engine …
One of the most common questions we get from clients interested in corporate blogging is how to come up with fresh blog topics on a regular basis. Blogging is most effective when new content is posted on at least a weekly basis. But the thought of coming up with new ideas is a bit daunting …
Effective SEO (Search Engine Optimization) combines multiple efforts. Some are best left to the pros. Others you can do yourself. AppSoft Development offers five easy SEO boosting tips to help get your web address atop the search engine results and drive traffic to your website. Include original content and update it regularly. This applies to …
Your SEO campaign might be the most brilliant you’ve ever seen. But if it doesn’t trump your competitor’s SEO, it’s just web fluff. AppSoft Development specializes in developing, implementing and managing effective SEO campaigns that lure visitors to your website and make them your paying customers. That process involves taking a close look at what …
Not much gets the masses riled up like a message from Mark Zuckerberg that a Facebook feature will change. But once the uprising quells, many business owners will see that the recent changes could well benefit their companies’ bottom lines. AppSoft Development shares a few tips for taking advantage of the latest Facebook tweaks. Install …
Social media continues to saturate nearly every facet of our lives and businesses. The coming year promises a whole new flux of trends that, if understood and approached effectively, can help boost your business. AppSoft Development shares a few of the top social media trends for businesses in 2012: Search Engine Shifts: Going forward, Google …