Your website’s homepage looks fabulous. But is it really effective for all of your calls to action? Typically not, web developers say. That’s because your website’s homepage is a bit like a catch-all for those who happen upon it by chance or as a result of a well-implemented SEO campaign. But if you’re looking to …
Word on the tech street is that Google could release a pilot version of its Project Glass glasses as early as next year. Sporting an updated, sleek and slimmed look reminiscent of that thing Jordy wore on Star Trek: The Next Generation, Google’s futuristic heads-up display glasses are being touted as a way to enhance …
So are you loving Facebook’s new Timeline yet? Each time the world’s top social media site makes a change, cussing, wailing and gnashing of teeth quickly ensues. Until the masses get used to it, and then all’s well. Until the next change. While it may take a little time to get accustomed to your business’ …
If you’ve noticed some variation in your SEO search results, there’s good reason. Just last month, Google implemented 40, count ‘em 40, search algorithm changes designed to improve user experience and functionality features. “We continue to improve many of our systems, including related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch and more,” Senior VP …
When it comes to SEO, the powers that be can be a bit persnickety. They’ve got rules for getting to the top of the search engine results. And tempting as it may seem, breaking those rules can mean dire consequences for your website traffic numbers and, thus, your business’s online sales revenues. Have your web …
If you want to rock your online sales numbers, consider producing and posting a high-quality web video. Why? Because statistics show that a web video featuring even the most casual product explanation can boost sales by an average 10 percent and decrease returns. But don’t take our word for it. Take a gander at the …
Does your website need a design overhaul? AppSoft Development’s expert design staff stays ahead of the curve on the latest website design trends and functionality features. Here are a few of the top website design and functionality trends you’ll see in 2012. Focus on simplicity: Clutter can be a website killer. Today’s website designs trend …
Facebook increasingly is proving a bottom-line boon to companies that use it effectively. Consider the results experienced by several top companies after implementing the Facebook Like button on their websites. Referral traffic from Facebook increased 40 times over shortly after Levi’s added a Like button to its site in April 2010. Revenues doubled for Giantnerd.com, …
The New Year is upon us. Want to ramp up your website’s traffic and get your business’ name to the top of the search engine results? AppSoft Development suggests five tips to add to your list of New Year’ resolutions: Resolve to create new link-worthy content at least once a week. Update stale web pages, …
It’s been a long time coming – the launch of Google Plus pages for brands, businesses and organizations. And while they look a lot like Facebook pages at first glance, Google + pages have a few added features that just may drive closer connections between page owners and their customers and supporters. Says Business2Community, “Facebook …