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Reviewer Loves our Client’s Website

Check out the great review of AppSoft Web Design client Rockin’ Rodz Bar & Grill in the August 19 edition of the Florida Times Union. Writer J.F. Mix loved the She Crab Soup and the Crispy Duck with a side of Brown Pecan Rice – and declared Rockin’ Rodz a great date place. And, he …

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How Google Instant will Affect your SEO Efforts

Since company officials announced Google Instant earlier this month, SEO pros have been all abuzz about how much, if at all, it will affect search engine optimization. However, it’s interesting to note that the idea isn’t new. In fact, many say it’s simply a superior version of Yahoo LiveSearch, which launched in 2005, but only …

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Not Just for B2C – B2B Social Media Becomes a Major Marketing Force

Once considered the domain of teenagers looking to keep up with their friends online, social media has become a major marketing force for both B2C and B2B companies. In a recent B2B social media benchmarking study by Business.com, researchers summarized the most popular social media resources that people turn to at work for the business-relevant …

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Google Launches Place Search Results – How Will it Affect Your SEO?

Google’s launch of its Place Search has SEO pundits nationwide in a pro/con tizzy. Debuting in late October, Place Search combines local and organic search engine results in one SERP (search engine results page) to a greater degree than ever befo…

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Is 2010 the Year of Mobile Web Marketing?

Wondering if mobile web marketing is a good idea for your company? Consider a recent comScore survey of smartphone owners that places smartphone penetration in the U.S. somewhere between 12 percent and 15 percent and shows that smartphone owners are three times as likely as non-smartphone owners to browse the mobile Web or to use …

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Yahoo, Bing Team Up to Take on Google: Will It Affect Your SEO Results?

It’s the biggest search news of late and it’s got website owners across the U.S. and Canada anxious to see if their SEO rankings will bounce or bottom out as a result. On August 31, Yahoo disabled its API key in Rank Tracker and officially switched to Bing technology. Unofficially dubbed “Binghoo,” the combined Bing …

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Video Increasingly Effective as a Web Marketing and SEO Tool

Considering boosting your website’s appeal with web video? The stats show it’s a great idea both for web marketing and for search engine optimization (SEO). A full 97% of Internet users in the United States use the internet to shop, according to NPD Group, a leading global provider of consumer and retail market research information. …

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Three Ways SEO has Changed Recently

Once upon a time, search engine optimization (SEO) worked on a few proven techniques heavy on keyword placement and links. For the savvy web marketer, these few steps could place a website atop Google and other search engine rankings relatively easily, generating traffic and sales. No more. Today’s SEO is a much more complex animal …

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Social Media Proves a Business Boost for Online Retailers

If you’re an online retailer and you have yet to log into the social media world, you’re undoubtedly missing out on a flood of new customers and revenue. According to a recent study by ForeSee Results titled The Key to Driving Retail Success with Social Media: Focus on Facebook, 69 percent of all online shoppers …

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Colleges and Universities Using Social Media, Blogs as Recruitment Tools

New research shows that colleges and universities nationwide increasingly are turning to social media to help recruit new students. Social media mixes may include presence on social media sites such as Facebook, MySpace and Twitter, plus the video sharing-turned-social network site YouTube, plus blogging, vlogging (video blogging), message boards and podcasts. A full 88% of …

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