When it comes to SEO, the powers that be can be a bit persnickety. They’ve got rules for getting to the top of the search engine results. And tempting as it may seem, breaking those rules can mean dire consequences for your website traffic numbers and, thus, your business’s online sales revenues. Have your web …
If you want to rock your online sales numbers, consider producing and posting a high-quality web video. Why? Because statistics show that a web video featuring even the most casual product explanation can boost sales by an average 10 percent and decrease returns. But don’t take our word for it. Take a gander at the …
Does your website need a design overhaul? AppSoft Development’s expert design staff stays ahead of the curve on the latest website design trends and functionality features. Here are a few of the top website design and functionality trends you’ll see in 2012. Focus on simplicity: Clutter can be a website killer. Today’s website designs trend …
Facebook increasingly is proving a bottom-line boon to companies that use it effectively. Consider the results experienced by several top companies after implementing the Facebook Like button on their websites. Referral traffic from Facebook increased 40 times over shortly after Levi’s added a Like button to its site in April 2010. Revenues doubled for Giantnerd.com, …
The New Year is upon us. Want to ramp up your website’s traffic and get your business’ name to the top of the search engine results? AppSoft Development suggests five tips to add to your list of New Year’ resolutions: Resolve to create new link-worthy content at least once a week. Update stale web pages, …
It’s been a long time coming – the launch of Google Plus pages for brands, businesses and organizations. And while they look a lot like Facebook pages at first glance, Google + pages have a few added features that just may drive closer connections between page owners and their customers and supporters. Says Business2Community, “Facebook …
Google’s freshness update is creating serious buzz among SEO pros. And it can create some serious SEO traffic to your website, too. Designed to help searchers find the freshest material on the web, the new algorithms can help put even smallest of businesses on par with the big boys when it comes to search engine …
If you’re looking for a way to amp up your website traffic and Internet marketing, get ready for your close up. Month after month, statistics show that web video is an increasingly powerful online marketing tool. Consider these latest stats from October 2011: Throughout the month of September, 182 million U.S. Internet users watched an …
One of the most common questions we get from clients interested in corporate blogging is how to come up with fresh blog topics on a regular basis. Blogging is most effective when new content is posted on at least a weekly basis. But the thought of coming up with new ideas is a bit daunting …
Effective SEO (Search Engine Optimization) combines multiple efforts. Some are best left to the pros. Others you can do yourself. AppSoft Development offers five easy SEO boosting tips to help get your web address atop the search engine results and drive traffic to your website. Include original content and update it regularly. This applies to …